Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
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149 results for "Attribution"
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Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
Learn about recent changes in the realm of ad engagement and how AppsFlyer aims to support partners with Enriched Engagement Types.
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SSOT attribution uplift and eCPI drop per category revealed
Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.
Blog
Attribution in iOS 14+: From silos to a single source of truth
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
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Multi-touch attribution: Success is a journey
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.
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Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
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Why attribution and cost data are better together to achieve true ROI
ROI is an elusive metric in app marketing as it's dependent on accurate attribution and cost data. Read why working with different providers is risky.
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Top 5 reasons why mobile attribution is a must in your marketing stack
In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.
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The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
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Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
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