How OpenAP is looking to break down TV advertising’s data silos

Featuring:

David Levy CEO at OpenAP

Next in Marketing speaks to David Levy, CEO of OpenAP, a joint venture between NBCUniversal, ViacomCBS Fox and Discovery, about how the company is trying to help brands target audiences consistently across networks and platforms – and why he’s worried that too many media companies are discounting consumer experience with ads as Connected TV explodes.

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